Here, CEO rule is simple. Understand your destinations in specific and important action plans, then start to evaluate for results at every level in your business.
Remember this, one more CEO rule uses – “people react to what you measure.” If you recognize that producing 20 phone calls a day will get 10 sales appointments next week and that 10 sales assignments are prospective to result in two closed sales and these meets your destinations of eight sales this month, so, the matter to evaluate 1st isn’t how many sales you get, but how many phone calls you get.

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